I had the honor & privilege to present to the Association of California Community College Administrators’ esteemed Board of Directors and leadership in June 2023 alongside our Vice President Crystal Berry.
Together, we shared results from a study of its membership, communications and organizational structure, along with a plan to guide into into the future amid the changing landscape of higher education. This meeting was the culmination of months of research, collaboration and strategizing to put together a plan to help ACCCA achieve its goals at a critical moment in the history of the organization.
Nothing about this project was easy, but it was 100% worth it. To truly take care of students, everyone who works at the college needs to be taken care of too. I would take this project all over again in a heartbeat.
A special thanks to Jennifer Aries whose mentorship and organizational knowledge made this project possible. She is always pushing me to do better, and I’m grateful for that.
Sincere shoutouts to my 25th Hour Communications Inc. colleagues Meg D’Souza, Dewey Price, Katie Kenney & Kacie Gallicchio who supported the #research phase of this project. Thank you for always treating our research participants with respect and empathy.
While this presentation didn’t happen in person as planned (*shakes fist at airline who shall not be named*), I sincerely believe we made an impact that will help move ACCCA into a new era and reach its full potential.
#higheredmarketing#datadrivenmarketing#bestteamever
Lauren McDermott 
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